BEMIDJI, MN: May 2024 –

Based in Bemidji, MN, Two Brothers is a builder and designer of fishing rods under the Elliott Rods and 2B FISHING brands.

Acme Tackle Company, made by Hard and Soft Fishing and the makers of Acme, Kalin’s, Beaver Dam, Moonshine, Reef Runner, Uncle Josh, Atom and Bead, is excited to announce that it has acquired Two Brothers LLC. Two Brothers owners, Paul Thorne, Gregg Thorne and Aaron Templin will remain with Acme post-acquisition and continue the tradition of designing high-performing fishing rods that both brands are known for.

“We are thrilled to add Elliott Rods and 2B FISHING to Acme’s family of brands and portfolio of industry leading products”, said Robin Hancock, President of Acme Tackle Company. “We have been catching fish with their rods for years and are honored to continue their legacy of quality, performance, innovation and bringing products to market that deliver the best fishing experience for anglers.”

Paul Thorne, co-founder of Two Brothers Innovations, said “to have 2B FISHING and Elliott Rods join this group of exceptional brands is very exciting. We share many similar values and knew this was a fantastic opportunity to continue building both brands that we could not afford to miss. Partnering with Acme Tackle helps Two Brothers Innovations to further establish itself as a market leader while continuing its strong focus on quality and innovation.”

“We are delighted to have this opportunity for Two Brothers Innovations and to see Elliott Rods and 2B FISHING grow into bigger and better things. It’s what our vision for these brands always was and we know the potential ahead of us is huge” states brother and co-founder Gregg Thorne.

“I am proud of how Elliott and 2B FISHING has grown over the years. I’m excited about joining the Acme Tackle team and for the opportunity to achieve new heights in rod development, as well as other products that give anglers more tools for success” states Aaron Templin, co-owner of Two Brothers Innovations.

About: Hard & Soft Fishing has roots dating back to 1922, when their first brand, Uncle Josh, began manufacturing in Fort Atkinson, Wisconsin.  They have grown to represent high-quality rods and nearly every tackle category on the market for both ice and open-water fishing across their family of brands which include Acme Tackle Company, Kalin’s, Beaver Dam, Moonshine, Reef Runner, Uncle Josh, Atom and Bead. From the Pacific to the Atlantic and all the lakes and rivers in-between, they produce bait and tackle that has been helping anglers catch more fish for decades. Their employees don’t simply produce tackle, they use it on the weekends.