2B FISHING | 2B ICE | Fishing Rods by Two Brothers Innovations

Precision Engineered Performance.

Two Brothers Innovations, founded by longtime fishing industry innovators Paul and Gregg Thorne, have developed the new and exciting open water 2B FISHING and hardwater 2B ICE brands.

2B products harness over 40 years of fishing knowledge, presenting today’s trend-setting designs at competitive prices for anglers targeting any species.

2B Fishing is Raising The Bar On Open water rods.

No matter who you are or what you fish for, Genesis delivers precision engineered performance you will clearly see and feel.

Our Strategy is Simple.
Design fishing rods for outstanding value and performance.

Find A Retailer

Shop Now

Explore Our Lineup of Open Water Rods & Merchandise

Spinning Rods

• High Performance
• All Day Comfort
• Super Sensitive

Baitcast Rods

• Casting Techniques
• Precision Engineered
• Balanced Weight

Trolling Rods

• Walleye & Muskie
• Performance Grips
• Innovative Features

Muskie Rods

• Graphite & Glass Options
• Telescoping Handles
• Performance Grips

Apparel

• Classic Styles
• Great Performance
• All Season Options

Headwear

• Variety of Styles
• Summer Hats
• Winter Beanies

Precision Engineered Performance.

2B Fishing is Raising The Bar On Open water rods.

Spinning Rods

Baitcast Rods

Trolling Rods

Muskie Rods

Apparel

Headwear

Designing With Innovation.