Precision Engineered Performance.

Two Brothers Innovations, founded by longtime fishing industry innovators Paul and Gregg Thorne, have developed the new and exciting open water 2B FISHING and hardwater 2B ICE brands.

2B products harness over 40 years of fishing knowledge, presenting today’s trend-setting designs at competitive prices for anglers targeting any species.

Take the 2B Challenge...

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...you will clearly see the difference in value and performance. 

2B Genesis Spinning Rod with Spinnerbait

SPINNING

Eleven high performance spinning rods featuring quality Army cork handles in a lightweight split-grip design for style, comfort, and sensitivity.

2b fishing genesis baitcast rod

BAITCAST

Designed for modern bass fishing anglers offering unparalleled balance without adding additional weight. An exceptional series of precision designed bass rods.

2B Genesis Walleye Trolling Rod held by fisherman on boat

TROLLING

Walleye fans and musky anglers rejoice! A custom designed series of rods for trolling specific techniques with innovative features like performance grip handles and more.

angler wearing 2B Fishing apparel reeling in a fish

MUSKIE

Cutting edge features and high caliber materials make these a must have for your muskie chasing adventures. Telescoping handle lengths, performance grip handles and fiberglass options.