Precision Engineered Performance.

Two Brothers Innovations, founded by longtime fishing industry innovators Paul and Gregg Thorne, have developed the new and exciting open water 2B FISHING and hardwater 2B ICE brands.

2B products harness over 40 years of fishing knowledge, presenting today’s trend-setting designs at competitive prices for anglers targeting any species.

Popular Rods for this Ice Season

Featuring great performance and sensitivity with chill style, the 2B ICE and 2B ICE Select Series will elevate your hardwater season. Offering 10 models, you'll find something for every specie slaying technique.


34" solid glass blank noodle with fast action.


34" solid graphite tool for spoon feeding trophy fish.

Mag-Lurchin- Product-TN

34" solid carbon blank for mega perch and walleye.


32" solid graphite med lite 'do-everything' rod.

Find the Rod that's right for you

Use this handy reference chart to help guide you in selecting a 2B ICE or 2B ICE Select Series rod that is right for you.

2B Ice Rod Power Chart

Explore The Open Water lineup

2B Genesis Spinning Rod with Spinnerbait


High performance spinning rods featuring quality Army cork handles in a lightweight split-grip design for style, comfort, and sensitivity.

2b fishing genesis baitcast rod


Designed for modern bass fishing anglers offering unparalleled balance without adding additional weight. An exceptional series of precision designed bass rods.

2B Genesis Walleye Trolling Rod held by fisherman on boat


Walleye fans and musky anglers rejoice! A custom designed series of rods for trolling specific techniques with innovative features like performance grip handles and more.

angler wearing 2B Fishing apparel reeling in a fish


Cutting edge features and high caliber materials make these a must have for your muskie chasing adventures. Telescoping handle lengths, performance grip handles and fiberglass options.

Take the 2B Challenge...

2b fishing logo icon will clearly see the difference in value and performance.