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The Story of Two Brothers Innovations
While much has changed in the past 40 years of designing fishing tools and equipment, one thing has stayed consistent - our passion for discovering new ways of building products that deliver a better experience. Now part of the Acme Tackle Company, Two Brothers Innovations continues the tradition of leading the industry with innovative advances in fishing gear.
Throughout our Elliott Rods and 2B FISHING lines, all choices from design to material have been painstakingly made in order to provide anglers rods and gear that embody excellence, because we get it - fishing is so much more than just catching - it soothes the soul and reenergizes our core and a well-made fishing rod makes your time on the water so much more enjoyable.
Bringing Innovation to Life.
Never Following, Always Leading. Our Cornerstone.
Our History: We're two Minnesota brothers who grew up with a never-ending passion for fishing, spending years on the water. That passion fueled a successful journey into designing custom fishing rods like none other. What started in the garages and basements of our homes we took one step further, establishing the original Thorne Bros. Custom Rod & Tackle, and then beyond that to other outdoor sporting goods industries and revolutionary products.
Nearly 40 years later, the thrill of pioneering advancements in the fishing rod industry beckoned and we returned to our roots, establishing Two Brothers Innovations, and growing with it a team of innovative anglers who are just as passionate about fishing as we are. Together we launched the finest high-performance fishing rods in today's market under the brands Elliott Rods and 2B FISHING.
Researched and field tested by Brand Ambassadors, Tournament Anglers & Prostaff.
Innovation does not happen without trial and error or on its own - it takes a team. The Two Brothers Innovations family is made up of some of the brightest and most accomplished anglers in the industry who are continually testing, researching and reporting on what anglers need for today’s leading fishing tactics.
News & Happenings
Acme Tackle Acquires Two Brothers Innovations
Acme Tackle Acquires Two Brothers Innovations BEMIDJI, MN: May 2024 – Based in Bemidji, MN, Two Brothers is a builder and designer of fishing rods under the Elliott Rods and…
Co-Founder of Two Brothers Innovations Paul Thorne, Inducted Into MN Fishing Hall of Fame
Co-Founder of Two Brothers Innovations Paul Thorne, Inducted Into Minnesota Fishing Hall of Fame BEMIDJI, MN, June 2021 – Paul Thorne, local entrepreneur and Bemidji area resident, has been inducted…
Two Brothers Innovations Debuts Performance Bass by Elliott Rods
Two Brothers Innovations Debuts Performance Bass by Elliott Rods BEMIDJI, MN: April 2024 – Some are born with a passion to innovate and elevate. That defining trait is what the…
Gregg Thorne, Co-Founder of Two Brothers Innovations, Inducted Into MN Fishing Hall of Fame
Gregg Thorne, Co-Founder of Two Brothers Innovations, Inducted Into Minnesota Fishing Hall of Fame BEMIDJI, MN, February 2022 – Fishing was never a leisurely past time for Gregg Thorne. Realistically…it…
Two Brothers Innovations and Professional Bass Angler Kyle Minke Announce Partnership
Two Brothers Innovations and Professional Bass Angler Kyle Minke Accounce Partnership BEMIDJI, MN; May 2022 – Two Brothers Innovations and Professional Bass Angler Kyle Minke of Lindstrom, MN have recently…
Two Brothers Innovations Announces Partnership With Professional Angler Dusty Minke
Two Brothers Innovations Announces Partnership with Professional Angler Dusty Minke BEMIDJI, MN; March 2022 – Professional Walleye Angler Dusty Minke of Walker, MN has recently partnered with Two Brothers Innovations.…