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Bringing Innovation to Life.
Never Following, Always Leading. Our Cornerstone.
We're two Minnesota brothers, who grew up with a never-ending passion for fishing, spending years on the water. That passion fueled a successful journey into designing custom fishing rods like none other. What started in the garages and basements of our homes we took one step further, establishing the original Thorne Bros. Custom Rod &Tackle, and then beyond that to other outdoor sporting goods industries and revolutionary products.
Nearly 40 years later, the thrill of pioneering advancements in the fishing rod industry beckoned and we returned to our roots, establishing Two Brothers Innovations, and growing with it a team of innovative anglers who are just as passionate about fishing as we are. Together we're launching the finest high-performance fishing rods in today's market under the brands Elliott Rods and 2B FISHING
Innovation does not happen without trial and error or on its own - it takes a team. The Two Brothers Innovations family is made up of some of the brightest and most accomplished anglers in the industry who are continually testing, researching and reporting on what anglers need for today’s leading fishing tactics.
News & Happenings
Co-Founder of Two Brothers Innovations Paul Thorne, Inducted Into Minnesota Fishing Hall of Fame BEMIDJI, MN – Paul Thorne, local entrepreneur and Bemidji area resident, has been inducted into the 2021 Minnesota Fishing Hall of Fame. Paul, an avid angler since childhood, spent many summers fishing Cass Lake with his brother Gregg while staying…