The Past, Present, and Future of fishing innovation.

The History of Two Brothers

The story of Two Brothers Innovations is a simple one, we grew up having a strong affection for all things related to fishing.  This was our pastime.  Whenever an opportunity would arise, we would ride our bikes to local area lakes to go fishing.  We were also fortunate to spend some of our summers in northern Minnesota chasing Crappies, Largemouth Bass and Northern Pike.

And as we grew older, that expanded into just about every species of freshwater fish that we could possibly pursue.

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So it’s no wonder that our business careers started out together building custom fishing rods.  From the basement of our houses, we began a career spanning over 40 years working in the fishing industry.

In the early 80’s, we co-founded Ogata-Thorne Custom Rods.  The purpose was to build cutting edge, high quality fishing rods in actions that were designed for a particular fishing technique.  In 1981, we opened a store to teach rod building and sell rod-building components.  By 1983, we had expanded into tackle and changed the name to Thorne Bros. Custom Rod & Tackle.  The store continued to expand into Muskie tackle, fly-fishing, ice fishing, lure building and all around general fishing tackle.  But at the heart of it was our passion for designing and building high quality, high performance fishing rods.  As a result of our earned reputation, we were asked to assist with the design of select rods for some of the larger fishing rod manufacturers.

Eventually we sold Thorne Brothers  and went separate directions, honing our skills and industry knowledge. Our longstanding passion for fishing has given opportunities to innovate and create other brands and fishing related products.

Looking Ahead

Life often brings us full circle, so after many years the Thorne Brothers have re-united to form Two Brothers Innovations.

Once again, we’re pursuing our passion and with over 40 years of building and designing fishing rods, we’re confident that you’ll find our new brands continue our strong tradition of quality, performance and innovation.


In light of the COVID-19 pandemic, Two Brothers Innovations has taken the proper precautions outlined by the State of Minnesota. As a result, our shipping/warehouse staff has been reduced to 1 person and we ask for your patience as order fulfillment may run 24-48 hours behind due to this staff change and/or limitations with vendors that provide shipping services.

We thank you for your patronage and hope you are able to practice social distancing on the water with an Elliott or 2B rod in hand.

Discover Our Brands

Sensitive, but you'll never see us cry. Elliott open water and ice fishing rods.

Designed with precision and value.
2B Ice Fishing Rods.