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We’re excited to say that 2021 is shaping up to be a great year. This spring, we successfully launched our new 2B FISHING ‘Genesis’ line of open water rods. And the feedback has been phenomenal. We are also pleased to announce that production on the Elliott open water rods has been completed in time for Minnesota’s Fishing Opener and our retailer network is stocked and ready to go.
While we celebrate the wins, we also must acknowledge the unexpected roadblocks that made the successes harder. Across the entire fishing industry, demand has boomed as COVID sparked a renewed interest in getting outside. The fishing industry experienced 50.1 million participants in 2020, the highest amount of anglers in over 12 years. The unprecedented demand in products has rippled through the supply chain, increasing pressure for materials and components which directly impacted our ability to receive the quantity needed to finalize production in a timely fashion and satisfy our dealer orders.
At this time, our retail partners hold all product inventory and are more than happy to help you find the Elliott or 2B FISHING rod you are looking to purchase. And most dealers also provide an online shopping experience. With equal measure of luck and hard work, we will have open water inventories for both Elliott and 2B resupplied by July of this year.
We want to thank all our customers for their unwavering support and loyalty, you are truly the most important part of the TBI family – thanks again!
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