Precision Engineered Performance.

Two Brothers Innovations, founded by longtime fishing industry innovators Paul and Gregg Thorne, have developed the new and exciting open water 2B FISHING and hardwater 2B ICE brands.

2B products harness over 40 years of fishing knowledge, presenting today’s trend-setting designs at competitive prices for anglers targeting any species.

This Seasons Must Have Ice Gear. Now In Stock!

Featuring great performance and sensitivity with chill style, the 2B ICE and 2B ICE Select Series will elevate your hardwater season. Offering 10 rod models and two sleek rod and gear cases, you'll be ready to roll this hardwater season. See the entire lineup >

Find the Rod that's right for you

Use our Ice Guide reference chart to help in selecting a 2B ICE or 2B ICE Select Series rod that is right for you.

Take the 2B Challenge...

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...you will clearly see the difference in value and performance.