Precision Engineered Performance.

Two Brothers Innovations, founded by longtime fishing industry innovators Paul and Gregg Thorne, have developed the new and exciting open water 2B FISHING and hardwater 2B ICE brands.

2B products harness over 40 years of fishing knowledge, presenting today’s trend-setting designs at competitive prices for anglers targeting any species.

2B Fishing is Raising The Bar On Open water rods.

No matter who you are or what you fish for, Genesis delivers precision engineered performance you will clearly see and feel.

Our Strategy is Simple.
Design fishing rods for outstanding value and performance.